Come · Learn · Let's maximize the economic benefits of bicycle tourism

Cyclists from around the world flock to the excellent riding here in the Santa Ynez Valley – they come and enjoy the many local amenities. What can we do to spread the word further, to amplify the economic benefits from bicycle tourism?

Donate to the Summit
Your contribution is tax-deductible

Cities and states across the country have pioneered ways to attract tourism on two wheels, so we’ve invited a national expert, PathLessPedaled's Russ Roca to come and share how other regions have maximized their opportunities.

Steve Bennett

Promoting the Central Coast

You'll meet Ventura County Supervisor Steve Bennett a champion of bicycle tourism who led the development of cycleCalCoast, a website for curious cyclists looking for exceptional routes. No surprise, the Santa Ynez Valley is prominently featured – we have all the gifts: quiet rural roads through wine country, the rigors of Figueroa Mountain, plus the hotels, restaurants, and other world-class amenities for after the ride.

apply BFB
Be recognized as a Bicycle-Friendly Business

Bicycle-Friendly Businesses

How bike-friendly is your business? There's an app for that – you can apply to become a bicycle-friendly business and learn how to excel at satisfying this growing travel segment that spends more than other tourists and eats more, too.

A world-class destination

We have all the gifts: the scenery, the rural character, awesome routes, and all the amenities to go with them. Let's gather together and discuss how to leverage our assets to build a more resilient economy around bicycle tourism.


Please join us as we put our heads together, to learn how we might kick things into high gear, to leverage our local gifts as we attract more environmentally sustainable bicycle tourism to our Valley.

Want to share the details with a colleague? Download the PDF.

Russ Roca and Laura Crawford
Our special guest speaker: Russ Roca, bicycle tourism expert

Our hosts

Buellton Mayor Holly Sierra
Solvang Mayor Ryan Toussaint
Chumash Tribal Chairman Kenneth Kahn
Santa Barbara County Supervisor Joan Hartmann

Our Sponsors

VisitSYV Santa Ynez Chamber

Our Co-Sponsors

Dr. J's logo
Train Right logo

Our signature routes

regional map

The Santa Ynez Valley Bicycle Tourism Summit is a cycleCalCoast event – the Santa Barbara Bicycle Coalition is a 501(c)3 non-profit organization and acts as the fiscal sponsor for cycleCalCoast, so your donation is tax-deductible.

May 01, 2019 at 4pm - 7pm
Hotel Corque
400 Alisal Rd
Solvang, CA 93463
United States
Google map and directions
Meighan Dietenhofer · · (805) 686-5095

Will you come?

Santa Barbara Bicycle Coalition
P.O. Box 92047, Santa Barbara, CA 93190
506 E. Haley Street, Santa Barbara, CA 93103