Come · Learn · Let's maximize the economic benefits of bicycle tourism
Cyclists from around the world flock to the excellent riding here in the Santa Ynez Valley – they come and enjoy the many local amenities. What can we do to spread the word further, to amplify the economic benefits from bicycle tourism?Donate to the Summit
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Cities and states across the country have pioneered ways to attract tourism on two wheels, so we’ve invited a national expert, PathLessPedaled's Russ Roca to come and share how other regions have maximized their opportunities.
Promoting the Central Coast
You'll meet Ventura County Supervisor Steve Bennett a champion of bicycle tourism who led the development of cycleCalCoast, a website for curious cyclists looking for exceptional routes. No surprise, the Santa Ynez Valley is prominently featured – we have all the gifts: quiet rural roads through wine country, the rigors of Figueroa Mountain, plus the hotels, restaurants, and other world-class amenities for after the ride.
How bike-friendly is your business? There's an app for that – you can apply to become a bicycle-friendly business and learn how to excel at satisfying this growing travel segment that spends more than other tourists and eats more, too.
A world-class destination
We have all the gifts: the scenery, the rural character, awesome routes, and all the amenities to go with them. Let's gather together and discuss how to leverage our assets to build a more resilient economy around bicycle tourism.
Please join us as we put our heads together, to learn how we might kick things into high gear, to leverage our local gifts as we attract more environmentally sustainable bicycle tourism to our Valley.
Want to share the details with a colleague? Download the PDF.
400 Alisal Rd
Solvang, CA 93463
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