Ed France, Executive Director

Ten years ago Ed met the social entrepreneurs behind the Bici Centro Community Bike Repair Shop & Education Center – the rest is history. Today in his free time Ed goes on out of the way routes on his bike and splashes around doing ocean sports. He's serving his second 4-year term on the City's Transportation and Circulation Committee (TCC), and is an advisor to the Coalition for Sustainable Transportation. If you'd like to go on a ride and talk bikes, don't hesitate to call or email him. (805) 203-6940 (LCI #1931)


Christine Bourgeois
Christine Bourgeois, Education Director

Christine Bourgeois was born and raised in France. She started using a bicycle for everyday transportation more than 20 years ago when she moved to Washington D.C. With a degree in education and a MA in TESOL (Teaching English to Speakers of Other Languages), Christine taught all levels of French at Santa Margarita High School, CA. In 2000, she relocated to Santa Barbara with her husband Dave and they both became avid cyclists and world travelers. For the last 8 years, she has been leading the development and implementation of a countywide education campaign to promote safe bicycling for transportation and recreation. She has been expanding successful after-school youth Earn-A-Bike programs (Pedal Power) and offering bilingual adult bike clinics for workplaces. In 2016, she spearheaded the idea of offering bike education during Physical Education in elementary schools in Santa Barbara County. With several fleets of bikes and the help of a dedicated team of LCIs, PE teachers are being trained and many young kids are learning to ride safely while having a lot of fun. Interested in offering a bike program at your school, organization or business? Give her a call or email her, (805) 699-6301 (LCI #2255)

Diana La Riva
Diana La Riva: Bike Valet, Volunteer, Membership & Events Coordinator

Diana was born in Southern California, she's travelled to many parts of the world, spending time studying and living in Indiana and Italy, then had to decide where she wanted to live next. With her older sister in Santa Barbara and much family nearby in L.A., the decision was easy. Diana was already involved with alternative transportation, volunteering with Traffic Solutions and CycleMAYnia events even before living here so she began her first year in town car-free – commuting around SB, to Carpinteria and even Ventura by bike and bus. She started at SBBIKE in 2016 as a Bike Valet Coordinator and her roles have since expanded into outreach, education, event organization, and memberships. She still commutes by bike to get to all four of her jobs and her home on the tip-top of the Mesa. You might see her out in nature with children as part of the Wilderness Youth Project or teaching lessons in the garden at the Salvation Army in Goleta. Reach out to Diana for anything from bike parking to volunteering or plant identification to kid-friendly recipes at diana@sbbike.org (LCI #5555).

Sergio Garcia
Sergio Garcia, Shop Leader

Sergio grew up in Santa Barbara, and has been working on bikes with Bici Centro for the last 4 years. He was president of the SBici club at Santa Barbara High School and attended the Youth Bike Summit in New York City in 2013. Catch him at Bici Centro, or at the shop on the City College campus. (LCI #5125)

Ken Dahmen
Ken Dahmen, Santa Maria Program Manager

Ken's been involved in the Santa Maria bicycling community for 7 years and commuting by bike for a decade. He has a BA in Psychology from the University of Northridge. He believes bicycling can reduce the amount of stress people deal with on an everyday basis whether it's financial, physical, or mental. He wants to spread the benefits of cycling to anyone and everyone he can. He's honored to be a part of the SBBIKE team and see the future of cycling expand in Santa Maria. He can be reached at ken@sbbike.org. (LCI #5128)

Ellen Willis Conger
Ellen Willis-Conger

As Associate Director, a new position for the organization, in her first months, Willis-Conger has taken on administrative roles that “need more attention,” human resources, processes, and policy review. “This place is roll-up-your-sleeves-and-pitch-in,” she adds. “So I’m learning about other things I can do.”


Santa Barbara Bicycle Coalition
P.O. Box 92047, Santa Barbara, CA 93190
506 E. Haley Street, Santa Barbara, CA 93103