Vision Zero


Our next Vision Zero meeting will be on Thursday, February 23rd at noon at The Good Cup (downtown), 918 State St.  Please join us every fourth Thursday in 2017!

Vision Zero is a road safety policy that aims to reduce traffic injuries for drivers, bicyclists, and pedestrians down to zero. This is achieved through a combination of better road infrastructure, driver and bicyclist education, and enforcement of traffic laws. Vision Zero brings together organizations, policy-makers, businesses and individuals under the common goal of improving traffic safety for people driving, walking and biking.

Why Vision Zero?

In 2012, 33,561 Americans died in traffic crashes.  Our own city of Santa Barbara has a serious traffic safety problem.  Compared to California cities of similar size, we rank 2nd for pedestrian collisions and 4th for bicyclist collisions.  Over the last ten years, more than 60% of traffic fatalities were pedestrians and bicyclists.


New York and San Francisco have adopted compelling Vision Zero policies.  In Santa Barbara, the SB Bicycle Coalition (SBBIKE) and COAST (Coalition for Sustainable Transportation) are teaming up to bring Vision Zero to our city.

Let’s make our streets safer and more comfortable for people of all ages and abilities! Like us on Facebook! For more information or to find out more about Vision Zero, please visit:

Recent Vision Zero Progress

    • July 2015 SBBIKE and COAST meet with City of Goleta Staff and Mayor Paula Perrote to introduce Vision Zero campaign
    • May 2015 Santa Barbara City Council votes 6-1 directing staff to begin researching a potential Vision Zero policy for the City of Santa Barbara
    • March 2015 SBBIKE and Coast introduces Vision Zero to City Council
    • March 2015 Vision Zero Initiative forms as a collaboration of COAST and SBBIKE
Santa Barbara Bicycle Coalition
Phone: 805.845.8955
Mail: PO Box 92047, Santa Barbara, CA 93190
Location: 506 E. Haley Street, Santa Barbara, CA 93103