Success! As of September 2018 Santa Barbara has adopted a comprehensive Vision Zero policy.

What is Vision Zero?

Vision Zero is a strategy to eliminate all traffic fatalities and severe injuries, while increasing safe, healthy, and equitable mobility for all. First implemented in Sweden in the 1990s, Vision Zero has proved successful across Europe and is now gaining momentum in major American cities.

Vision Zero brings together organizations, policy-makers, businesses, and concerned citizens under the common goal of improving traffic safety for people driving, walking, and biking.

Why Vision Zero?

According to NHTSA data, "37,461 lives were lost on U.S. roads in 2016." 

Our own city of Santa Barbara has a serious traffic safety problem – compared to California cities of similar size, we rank 2nd for pedestrian collisions and 4th for bicyclist collisions. Over the last ten years, more than 60% of traffic fatalities were pedestrians and bicyclists.

Vision Zero can make our streets safer and riding more comfortable for people of all ages and abilities.


Like us on Facebook/visionZeroSB.

Transportation-related collisions by mode

Pedestrians and bicyclists suffer disproportionately

heat map
Serious and Fatal Collision Heat Map 2008-2017: The hottest areas tend to be the areas where fatal and severe collisions are most likely to reoccur. These are the locations where most of the City’s resources related to safety improvement should be aimed. Although collisions seem to be spread throughout the city, careful data analysis reveals corridor-related trends. Addressing corridor-related trends with education, enforcement, and engineering design adjustments in a coordinated approach can have meaningful results.


Santa Barbara Bicycle Coalition
P.O. Box 92047, Santa Barbara, CA 93190
506 E. Haley Street, Santa Barbara, CA 93103
805.845.8955