Great prizes? Rating your city? Giving your opinion? All reasons to take the PlacesForBikes (PFB) City Rating survey, yes. But the benefits to our entire county when enough people-that means you, please-take the 5-minute survey are numerous and significant, says Dr. Daniel Fishbein of Dr. Dan's Health Corner (QR page 11) fame.

Take a survey. Everyone can participate regardless of where, how or why they ride. Your feedback helps determine your city or town's score in the 2020 PlacesForBikes ratings. Want to know how your community scored last year? Check out the results. Help get great benefits for Goleta, Carpenteria, Solvang, Buellton, Lompoc, and Guadalupe (The cities of Santa Barbara and Santa Maria too, but they're already doing great).

Among the gains of getting a PFB city rating for bicycling friendliness for each city, the countywide map of bike paths will be updated for the first time in several years. The county will be better able to assess its footprint and that of bicycling in general in individual cities and as a whole. The results will enable SBBIKE to assess its impact at a community level, develop methods of reaching a wider scope, and target the needs of less-advantaged community members who are often underrepresented, in addition to building skills in survey methodology and interpretation.

Plus, PFB awards funding for cities who score high and improve most.

Fishbein is a data guy. So he’s a perfect fit to lead SBBIKE’s charge to ensure this “first countywide evaluation of bicycling” by way of the “scientifically designed” PFB survey.

Another benefit of participation is that transportation experts are increasingly recognizing the necessity of “multicomponent metrics” to track progress and improve community cycling. Fishbein says the PFB survey is “a cost-effective method of getting some baseline data and measuring annual progress in the eyes of the community.” Having this data at hand will be paramount as SBBIKE continues to advocate for cycling infrastructure access and safety improvements and as jurisdictions apply for grants to fund these enhancements.

Fishbein is a data guy. So he’s a perfect fit to lead SBBIKE’s charge to ensure this “first countywide evaluation of bicycling” by way of the “scientifically designed” PFB survey.

For each participating city, five indicators—ridership, safety, network, reach, and acceleration—are rated. Fishbein notes this survey takes a broader look than other metrics. For example, whereas ridership is often measured only by levels of bike commuting, PFB’s survey looks also at recreational bike riding and perceptions of bike use. Similarly, safety, typically measured only on the most available and comparable raw number, bike fatalities—takes three factors into account—all-mode fatalities and injuries, bicycle fatalities and injuries, and perceptions of safety.

Fishbein points to Vision Zero—a project adopted in cities around the globe, including Santa Barbara, challenging the notion that fatalities are an inevitable part of traffic. As a result of lack of data, he says, “[Related] activities that could easily be implemented at the community level have been stalled because funding has not been obtained.”

Fishbein and SBBIKE have made efforts to ensure every city in SB County can participate in the PFB survey this year (only SB and Goleta did last year and only partially). Thanks to Robert Rainwater, who is updating the maps for the entire county and Ed France, for getting the survey out countywide.

Here's where you come in

To be included in the rating, a city must submit at least one of two local data sources—the community survey or the PFB City Snapshot (data from city officials). Submitting both is better.

The survey is now live. Thus far, Goletans, 98 Santa Barbarians, have participated. Let’s up those numbers and get all our cities counted! Let’s hear from Carpinteria, Solvang, Buellton, Lompoc, and Guadalupe.

It’s great to hear from people who don’t ride bikes as well. So, please, ask your friends to participate too. Be a part of getting our county rated. Take the survey now.

Take the PlacesForBikes 2019 Community Survey today and you’ll be entered to win great prizes from Pure Cycles,, CamelBak and PeopleForBikes. We also want to hear from your family, friends and colleagues, so please share this link far and wide. The survey closes on November 15.

Together we can make bicycling better!

See Community Survey Sweepstakes Official Rules

Bicycle Friendly Business

Santa Barbara Bicycle Coalition
P.O. Box 92047
Santa Barbara CA 93190
(805) 845-8955
Tax ID: 77-0395986

Bici Centro Locations
Santa Barbara: 434 Olive St (805) 617-3255
Santa Maria: 310 Oak St (805) 623-5763
Santa Barbara City College: 721 Cliff Dr (east end of the bridge over Loma Alta Dr)