Cyclists from around the world flock to the excellent riding here in the Santa Ynez Valley – they come and enjoy the many local amenities. What can we do to spread the word further, to amplify the economic benefits from bicycle tourism?
You'll meet Ventura County Supervisor Steve Bennett, a champion of bicycle tourism, who led the development of cycleCalCoast, a website for curious cyclists looking for exceptional routes. No surprise, the Santa Ynez Valley is prominently featured.
We’ve invited a national expert, PathLessPedaled's Russ Roca to come and share how other regions have maximized their opportunities.
How bike-friendly is your business? There's an app for that – you can apply to become a bicycle-friendly business and learn how to excel at satisfying this growing travel segment that spends more than other tourists and eats more, too.
Share details with a colleague? Download the PDF
RSVP below then you'll be directed to the noontime Two-Wheels Town Hall Bike Ride.Donate to the Summit
Your optional contribution is tax-deductible
Photos by Jeff Clark, Becky Davis, Frank Peters & Russ Roca
400 Alisal Rd
Solvang, CA 93463
Google map and directions