Our Team

Heather Deutsch
Heather Deutsch, Executive Director

Heather was born and raised in Santa Maria, attending school in the Santa Ynez Valley. Heather’s love of bicycles was sealed on a cross-country bike trip led by John Siegel-Boettner when she was just 13. She has 16 years of experience working as a bicycle advocate and planner, and seven years of experience working for nonprofits and has been a director and officer on several nonprofit boards.
Heather has a master’s degree in City and Regional Planning. She spent seven years in the public sector as a sustainable transportation specialist for the District of Columbia working on bicycle and pedestrian trail projects and programs. Heather has also managed teams for private consulting firms working on bike trails and Safe Routes to School projects across the country as a transportation planner and design specialist. She’s looking forward to using her Spanish as she returns to Santa Barbara. Contact her at [email protected]

Diana La Riva
Diana La Riva, Bike Valet, Volunteer, Membership & Events Coordinator

Diana was born in Southern California, she's travelled to many parts of the world, spending time studying and living in Indiana and Italy, then had to decide where she wanted to live next. With her older sister in Santa Barbara and much family nearby in L.A., the decision was easy. Diana was already involved with alternative transportation, volunteering with Traffic Solutions and CycleMAYnia events even before living here so she began her first year in town car-free – commuting around SB, to Carpinteria and even Ventura by bike and bus. She started at SBBIKE in 2016 as a Bike Valet Coordinator and her roles have since expanded into outreach, education, event organization, and memberships. She still commutes by bike to get to all four of her jobs and her home on the tip-top of the Mesa. You might see her out in nature with children as part of the Wilderness Youth Project or teaching lessons in the garden at the Salvation Army in Goleta. Reach out to Diana for anything from bike parking to volunteering or plant identification to kid-friendly recipes at [email protected] (LCI #5555).

Michael Velasquez
Michael Velasquez, Santa Barbara Bici Centro Manager

Central Coast native, Michael, has a unique passion to equip bicycle enthusiasts through education and coaching to improve their confidence and safety both on the road and with a wrench in their hands. Over the past decade, Michael himself has been a volunteer, mechanic, bike safety educator, and shop manager, and is stoked to bring his expertise to the Santa Barbara County community. If you have had an interest in riding your bike or being the mechanic for your own bike, reach out to Michael at [email protected], or come on into the shop and say hi! (LCI #5471)

Ken Dahmen
Ken Dahmen, Santa Maria Program Manager

Ken's been involved in the Santa Maria bicycling community for 7 years and commuting by bike for a decade. He has a BA in Psychology from the University of Northridge. He believes bicycling can reduce the amount of stress people deal with on an everyday basis whether it's financial, physical, or mental. He wants to spread the benefits of cycling to anyone and everyone he can. He's honored to be a part of the SBBIKE team and see the future of cycling expand in Santa Maria. He can be reached at [email protected] (LCI #5128)

Bicycle Friendly Business

Santa Barbara Bicycle Coalition
P.O. Box 92047
Santa Barbara CA 93190
(805) 845-8955
Tax ID: 77-0395986

Bici Centro Locations
Santa Barbara: 434 Olive St (805) 617-3255
Santa Maria: 310 Oak St (805) 623-5763
Santa Barbara City College: 721 Cliff Dr (east end of the bridge over Loma Alta Dr)