Our Team

Heather Deutsch
Heather Deutsch, Executive Director

Heather was born and raised in Santa Maria, attending school in the Santa Ynez Valley. Heather’s love of bicycles was sealed on a cross-country bike trip led by John Siegel-Boettner when she was just 13. She has 16 years of experience working as a bicycle advocate and planner, and seven years of experience working for nonprofits and has been a director and officer on several nonprofit boards.
Heather has a master’s degree in City and Regional Planning. She spent seven years in the public sector as a sustainable transportation specialist for the District of Columbia working on bicycle and pedestrian trail projects and programs. Heather has also managed teams for private consulting firms working on bike trails and Safe Routes to School projects across the country as a transportation planner and design specialist. She’s looking forward to using her Spanish as she returns to Santa Barbara. Contact her at heather@sbbike.org

Christine Bourgeois
Christine Bourgeois, Education Director

Christine Bourgeois was born and raised in France. She started using a bicycle for everyday transportation more than 20 years ago when she moved to Washington, D.C. With a degree in education and a MA in TESOL (Teaching English to Speakers of Other Languages), Christine taught all levels of French at Santa Margarita High School, CA. In 2000, she relocated to Santa Barbara with her husband Dave and they both became avid cyclists and world travelers. For the last 10 years, she has been leading the development and implementation of a countywide education campaign to promote safe bicycling for transportation and recreation. She has been expanding successful after-school youth Earn-A-Bike programs (Pedal Power) and offering bilingual adult bike clinics for workplaces. In 2016, she spearheaded the idea of offering bike education during Physical Education in elementary schools in Santa Barbara County. With several fleets of bikes and the help of a dedicated team of LCIs, PE teachers are being trained and many young kids are learning to ride safely while having a lot of fun. Interested in offering a bike program at your school, organization or business? Contact her at edu@sbbike.org (LCI #2255)

Diana La Riva
Diana La Riva, Bike Valet, Volunteer, Membership & Events Coordinator

Diana was born in Southern California, she's travelled to many parts of the world, spending time studying and living in Indiana and Italy, then had to decide where she wanted to live next. With her older sister in Santa Barbara and much family nearby in L.A., the decision was easy. Diana was already involved with alternative transportation, volunteering with Traffic Solutions and CycleMAYnia events even before living here so she began her first year in town car-free – commuting around SB, to Carpinteria and even Ventura by bike and bus. She started at SBBIKE in 2016 as a Bike Valet Coordinator and her roles have since expanded into outreach, education, event organization, and memberships. She still commutes by bike to get to all four of her jobs and her home on the tip-top of the Mesa. You might see her out in nature with children as part of the Wilderness Youth Project or teaching lessons in the garden at the Salvation Army in Goleta. Reach out to Diana for anything from bike parking to volunteering or plant identification to kid-friendly recipes at diana@sbbike.org (LCI #5555).

Ken Dahmen
Ken Dahmen, Santa Maria Program Manager

Ken's been involved in the Santa Maria bicycling community for 7 years and commuting by bike for a decade. He has a BA in Psychology from the University of Northridge. He believes bicycling can reduce the amount of stress people deal with on an everyday basis whether it's financial, physical, or mental. He wants to spread the benefits of cycling to anyone and everyone he can. He's honored to be a part of the SBBIKE team and see the future of cycling expand in Santa Maria. He can be reached at ken@sbbike.org. (LCI #5128)

Michael Velasquez
Michael Velasquez, Santa Barbara Bici Centro Manager

Central Coast native, Michael, has a unique passion to equip bicycle enthusiasts through education and coaching to improve their confidence and safety both on the road and with a wrench in their hands. Over the past decade, Michael himself has been a volunteer, mechanic, bike safety educator, and shop manager, and is stoked to bring his expertise to the Santa Barbara County community. If you have had an interest in riding your bike or being the mechanic for your own bike, reach out to Michael at michaelv@sbbike.org, or come on into the shop and say hi! (LCI #5471)

Sergio Garcia
Sergio Garcia, Santa Barbara Bici Centro Assistant Manager

Sergio grew up in Santa Barbara, and has been working on bikes with Bici Centro for the last 4 years. He was president of the SBBici club at Santa Barbara High School and attended the Youth Bike Summit in New York City in 2013. Catch him at Bici Centro, or at the shop on the City College campus. He can be reached at sergio@sbbike.org (LCI #5125)

Diana Musacchio
Diana Musacchio, Systems Coordinator/ Online Education Specialist

Diana was born in Buenos Aires, Argentina. She was fortunate to live and travel in many different countries during her formative years and got the chance to experience an amazing diversity of people and cultures. She came to Santa Barbara to attend Brooks Institute, and like many other transplants, she never left. She has worn the hats of translator, designer and photographer amongst others. She loves teaching in the Graphic Design, Media Arts, Computer Applications and Non-Credit departments at SBCC, and has been honored with the 2017 SBCC Faculty Excellence Award.
Along with her husband and two sons, she hosts foreign students and lives with a variety of pets that would put any farm or zoo to shame. She has travelled throughout various continents using local public transportation, crossing borders on foot, on a rowboat, in crowded trains and buses and hitching in the back of a pick-up truck. Throughout, she saw bicycles as the one common mode of available and sustainable transportation around the world and she want this to be true in our community as well. She is excited to help SBBIKE expand into our Spanish speaking community. Contact her at dimus@sbbike.org

Bicycle Friendly Business

Santa Barbara Bicycle Coalition
P.O Box 92047
Santa Barbara CA 93190
(805) 845-8955
Tax ID: 77-0395986

Bici Centro Locations
Santa Barbara: 434 Olive St (805) 617-3255
Santa Maria: 310 Oak St (805) 623-5763
Santa Barbara City College: 721 Cliff Dr (east end of the bridge over Loma Alta Dr)