Vision Zero Adopted! "Now It Begins"

On Tuesday, SB City Council unanimously adopted Vision Zero, paving the way to see zero fatalities and serious injuries on our roads by 2030.

Tuesday afternoon, following an excellent presentation by Transportation Planning staff, the Santa Barbara City Council voted unanimously to approve and adopt the City's Vision Zero Strategy 2030, which officially paves the way for implementation of the City's Vision Zero Policy that was adopted in 2016. This is truly a major milestone as Santa Barbara affirms its commitment to lower traffic fatalities and major injuries to zero by 2030, joining the goal of many other major cities across the US and the world that have already made great progress.

It took five years of advocacy on the part of COAST and its partner SBBIKE to get to this point, but in many ways, this is now just the beginning. Implementing the Vision Zero Policy and Strategy will take a concerted effort across city departments, including Transportation Planning, Traffic Engineering, SBPD, and Public Works Maintenance teams to apply the “four E's” of Vision Zero—evaluation (use of data), engineering, enforcement, and education. And the education component will optimally require a public/private collaboration between the city and businesses, organizations, hotels, hospital, and health care providers to execute the outreach necessary. The public (locals and visitors alike) awareness of our new Vision Zero mindset will enable us to truly reach Zero, as the responsibility for road safety is shared by everyone.

Thanks to City Staff, Council and all who attended and spoke today. We celebrate a Vision of Zero for Santa Barbara ... Now it begins!


Both SBBIKE and COAST will remain committed to Vision Zero and to supporting its implementation.

Bicycle Friendly Business

Santa Barbara Bicycle Coalition
P.O. Box 92047
Santa Barbara CA 93190
(805) 845-8955
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